The two-minute version

How sellable is your firm?

Thirteen questions, scored the way an acquirer would score you. Not an appraisal – a first honest read on where you’d land if a buyer looked today.

13questions
2 minstart to finish
6lenses buyers price on
$0and no email to see your band

Answer honestly – nobody sees this but you, and a flattering score is worth nothing. If you don’t know a number, say so. That’s a finding too.

Revenue quality1 / 13

Your read

The six lenses

See which lenses are carrying you – and which are costing you.

Your band is the headline. The useful part is the breakdown: where you’re strong, where a buyer would push back, and the multiple range firms with your profile typically trade in.


A self-score is not a buyer’s score.

Every answer above is your own read on your own firm. Buyers discount self-reported readiness the way lenders discount self-appraised houses – that’s not a knock on you, it’s just how the room works. The Buyer’s-Eye View is the same instrument, run against your actual numbers, by someone who has sat on the other side of the table.

Retake the assessment

Different assumptions, different read.

Illustrative and directional. Based on self-reported inputs, benchmarked against agency and B2B-services data (FE International, Parakeeto, David C. Baker, Promethean Research, Thomson Reuters). Not a valuation, an appraisal, or investment advice.