About

Tim Perlstein

主席

Tim created Tanjent Partners in 2015 as a boutique consulting firm focused on growth strategy, marketing, and commerce. Through Tanjent, Tim has worked with a diverse array of firms in media, technology, CPG/ecommerce, and professional services. He is also CEO of United in Gaming, Inc., a social platform for amateur esports competition, and previously served as Interim CMO of Skills Matter, the leading global community and continuous learning platform for software engineers.

Prior to these ventures, Tim served as SVP Strategy & Insights and then SVP Managing Director of Fullscreen’s brand group, a next-gen digital marketing business focused on influencer marketing, branded entertainment, social video, and other forms of social media marketing. In these roles Tim managed a range of functions including strategy, measurement and insights, operations, strategic planning, and B2B marketing, supporting sustained double-digit growth over a three-year period and a successful exit to AT&T in 2018.

Prior to Fullscreen, Tim served as Chief Strategy Officer for Razorfish, a global digital agency, where he led the agency’s strategic planning, corporate development, and service innovation functions. During his tenure, Tim also led teams of interdisciplinary consultants serving senior executives in a range of industries including financial services, high tech, retail, telecom, media, consumer goods, and travel. In the process, he transformed the agency’s strategy discipline into a market-leading digital consulting practice, establishing Razorfish as “one of the strongest strategy-led marketing service providers in the industry”, according to Gartner Research

Tim joined Razorfish from Yahoo!, where he served as Director of Consumer & Customer Innovation. He also led online marketing for the Yahoo! Media Group, and held multiple marketing and product management roles at Knight Ridder Digital, the online news publisher. Prior to Knight Ridder, Tim served as head writer for Pallotta TeamWorks, supporting massive-scale fundraising efforts which netted over $69 million for AIDS and breast cancer charities in a single year.

Tim earned his undergraduate degree in Fine Arts from Harvard University, and his MBA from the Stanford Graduate School of Business, along with certificates in Global and Public Management, with a focus on international development. He lives in Austin, TX (physically), airplane aisle seats (usually), and Zoom windows (for the foreseeable future).